🏖️ Following record hotel revenues of $517 m from the “World’s Coolest Winter” campaign (AED 1.9 bn), the Emirates Tourism Council has approved a national tourism data platform and a suite of 2026 projects.
The government is doubling down on tourism as an economic driver. At a meeting chaired by Abdulla bin Touq Al Marri, officials discussed the Tourism Data Update – a unified digital platform that will ensure accurate, transparent statistics and enable data‑driven decisions. New projects aim to diversify offerings, embed sustainability and accelerate digital transformation.
📊 Unified platform: will aggregate data from all emirates, providing transparent performance measurement and seamless information sharing.
🧭 ‘World’s Coolest Winter’ campaign: the sixth edition launches in December 2025; the fifth showcased more than 290 destinations and generated AED 1.9 bn in hotel revenue.
🗺️ 2026 projects: will deliver new tourism products across the emirates, accelerating digitalisation and prioritising sustainability.
🕌 Cultural boost: On 3 December 2025, the Zayed National Museum opens in the Saadiyat Cultural District. Designed by Foster + Partners with falcon‑feather spires, it houses over 3,000 artefacts, with 1,500 on show at launch. A 600‑m Al Masar Garden leads visitors through native landscapes and falaj irrigation.
Tourism already contributes more than 12 % to the UAE’s GDP. These projects and the new museum will attract visitors year‑round and reinforce the country’s reputation as a sustainable, high‑tech destination.
❓ Which initiative excites you most – the data platform, the winter campaign or the museum? Share your thoughts in the comments!
FAQ
What are the key takeaways?
Data-driven insights on UAE real estate pricing, transactions, and emerging opportunities.
How does this affect investors?
Consider macro-economic factors, regulatory changes, and yield comparisons for decisions.
What is the 2026 outlook?
UAE real estate shows resilience with sustained international demand in premium segments.
Where to get advice?
Contact Al Huzaifa Properties for consultation based on your budget and goals.
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